How can you leverage video to expand your audience and engage with users on a deeper level? In this article, we'll discuss the different types of video content marketing, why you should invest in them, and how you can use them to grow your brand.

The Think Global Forum is delighted to announce a new list of judges for Year Six of the Think Global Awards. The new judging panel will review and score the submissions currently being received for the 10 different awards categories.

Looking to easily grow your audience? Part of the appeal of social audio is the fact that virtually anyone can become a creator if they want to. They only need to have at least a small following and a willingness to put themselves out there for their fans. Audio is even more attractive for this purpose because it is seen as being easier to produce for the masses.

Operating on a global scale not only involves speaking a foreign language but also means familiarizing yourself with the cultures of a given region. This article will take a comprehensive look at the cultural differences when expanding internationally.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.

Online communities are a space where like-minded members can discuss an important topic, offer and receive advice, and express views and opinions. Yet, thriving online communities don't just happen. Without the right combination of engagement and moderation, your fledgling community could fall flat or even disrupt your forward movement and derail what you were hoping to accomplish.

Start captivating your target market through storytelling as it makes emotional connections which helps convert your potential customers. Storytelling is essential to a business's lead generation. As soon as it gets to your readers, it penetrates their entire being and bypasses every obstacle that may otherwise hinder them from becoming loyal customers.

Career professionals and entrepreneurs must find a way to show their authentic selves that provides value to consumers to gain consumer trust. Without a clear marketing strategy, it can be easy for public information about you to misrepresent you as a business professional.

In this article, we'll discuss what UX is, how it differs from UI, and how the design of your systems and sites plays a crucial role in achieving UX goals.

While translation is integral to localization, the industry goes far beyond communicating in the same language. It's an entire process that provides personalized customer experiences that incorporate culture, languages, lifestyles, financial behavior, and values into promoting products and services. To choose the localization role that would be a good fit for your career goals, learning about the skills and requirements for each position is essential.

Turning yourself into a global business does not mean simply applying the same methods to different audiences. Several nuances, from cultural differences to unique business environments, become crucial considerations for business leaders looking to international markets as a source of business growth.

While winning a business award opens doors for your organization, it is the acceptance speech that acts as your chance to make a great first impression on this newfound audience.

Enacting thought leadership entails focusing on a specific niche that isn't too occupied by many other experts claiming the same credentials and experience as you. As a startup, you don't want to be in a space crowded with more established brands. It will hamper your chances of becoming a thought leader in your industry because the more established brands already have a significant following.

The Think Global Awards announced the winners of the fifth year of the global awards initiative on April 20, 2022. The awards program recognizes the global success of individuals and organizations, supported by Think Global Forum, an international hub to generate creative, insightful, and inspiring strategic thinking across global topics.

Every company wants to know what is working and what isn't in their marketing campaigns, and finding accurate answers as to what works isn't easy. What’s more, even if you find a tool or two that can help you measure your campaign success, they won't tell you everything you need to know about how well your ads are performing.

Hybrid events are no longer new. Even as physical events are set to resume on a more predictable schedule in the coming year, hybrid events have taken their place in the digital world

Our introductory article outlined the ten essential marketing metrics used to measure your success. Now, it's time to get specific. This blog will focus more specifically on the metrics introduced during the introduction, explaining use cases and how you can leverage the data to improve your marketing efforts.

Think Global Awards have announced the shortlist for year five of the awards. We now take the opportunity to explore each of the entries who have successfully made the shortlist.