Global Thought Leadership Blog

Design thinking has become a major driving force for innovation across industries in recent years. With the market size for design thinking expected to nearly double in the next eight years, it has demonstrated significant benefits for scaling business—especially regarding global market expansion. In the promotional realm, integrating the concept of design thinking into marketing for international business can lead to more impactful and personalized campaigns designed to reach audiences more effectively. At the same time, however, leveraging design thinking for global growth is by no means automatic.

If 2023 was the year of AI discovery, 2024 is the year AI is being put to work. The latest McKinsey Global Survey on AI revealed that 65% of respondents—nearly double the number reported just ten months earlier—regularly use generative AI. Artificial intelligence offers potential improvements in various business areas, including increased efficiency through reduced manual tasks and enhanced data-driven decision-making. AI can also improve the customer experience by providing enhanced personalization and accessible services outside business hours.

The Think Global Forum hosted an insightful roundtable titled "The Global Impact of Pop Culture." This event brought together thought leaders and experts to discuss the profound impact of pop culture on society, business, and global communication. The engaging session featured Michele Smith, CEO of the Museum of Pop Culture (MoPoPp); Dr. Barnaby Taylor, Senior Lecturer at Dublin Business School; and María Roa, Communications Director at Think Global Forum, all moderated by Simon Hodgkins, Founder of Think Global Forum.

At first glance, global expansion seems more accessible than ever—and in some ways, it is. You can reach as many countries as you wish with mobile apps, websites, digital ads, and blog posts. However, your international expansion efforts can quickly fall flat if you fail to provide all customers with an equally enjoyable experience. Customer experience (CX) is more than interest in a new product or even the act of making a purchase. It includes every interaction a customer has with your brand, and pleasing customers throughout the entire journey is more important than ever before.

As businesses increasingly use AI, integrating aspects of generative AI across sectors highlights a transformative shift in operational strategies. Localization professionals, who adapt content to fit cultural and linguistic contexts, face unique challenges and opportunities in this evolving landscape. Let's explore the pivotal role of data in powering AI-driven localization processes and outline several strategic approaches for effectively leveraging this technology.

The age of artificial intelligence is here. The global market, already valued at around $200 billion today, is expected to grow by a 13x multiplier over the next seven years. Within that environment, adaptability has become vital. AI, as we know it currently, can only partially replace humans' work. It can, however, nudge us to think about that work in new and innovative ways. Learn how to master skills to complement an increasingly competent suite of AI tools.

Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?

Artificial intelligence has enormously impacted how people acquire information. With generative AI, those capacities also include how people create and share information. The possibilities are almost wholly unlimited. But learning from generative AI's major early applications will prove essential to wielding it more effectively with every iteration. Explore the current state of generative AI, ongoing questions, and what's to come.

The third event in Think Global Forum's AI Roundtable series extensively explored how artificial intelligence is reshaping the field of language professionals. This in-depth discussion gathered experts from diverse backgrounds, with Arle Lommel of CSA Research as our keynote presenter, to dissect the multifaceted impact of AI in language services, offering a panoramic view of its current influence and future potential.

Staying on top of the changes in content marketing can make a huge difference in your ability to connect with customers and accomplish your marketing goals. Content remains vital in reaching out to potential customers, increasing awareness of your brand, and creating a sense of emotional connection. Here are six content marketing trends that may influence your marketing strategy.

Artificial intelligence (AI) and localization are intersecting to redefine the boundaries of communication and technology. The Think Global Forum AI Roundtable series brings together experts in the field to share insights and innovation in this area. For those keen to stay ahead of the curve in AI and localization, the learnings from this event are valuable.

In an increasingly interconnected world, building a meaningful global community is essential. As borders become more porous and technology connects people from different corners of the globe, fostering a sense of unity and collaboration is crucial. This article explores the significance of building a meaningful global community, highlighting its potential benefits for individuals, societies, and the world.

Artificial Intelligence (AI) is undoubtedly a transformative power in content creation and localization, and this was the focal point of the recent Think Global Forum Roundtable discussion titled 'AI Changing The Face Of Content.' Phil Ritchie, CTO of Vistatec, was joined at the Roundtable by Simon Hodgkins, Founder of Think Global Forum; María Roa, Communications Director of Think Global Forum; Bruno Herrmann, Executive Advisor and Strategic Consultant; and Tom Doerr, Founder and CEO of Machina Marketing. Find out more about the main takeaways here.

AI continues to change the shape of the world. It's streamlining many processes and making it easier to handle potentially repetitive tasks. When it comes to localization, AI has many crucial benefits. At the same time, however, using AI rather than humans to handle your localization can offer some drawbacks. Whether you're trying to translate content into a different language or ensure that your content focuses on the needs of your entire audience, AI may need more time to be ready to work alone.

Fully digital solutions provide different conveniences than traditional banks. But at the same time, traditional banks present some barriers for potential account holders. The future of an innovative banking system depends on financial firms' ability to meet all their customers' needs. To understand if that's possible, one must consider the rapid growth of digital finance and how it intersects with traditional banking.

Localization is a robust process that involves adapting content, products, or services to suit a specific target market or audience's cultural, linguistic, and regional preferences. The benefits of localization can be far-reaching and impactful across various industries. Our latest Think Global Forum roundtable featuring Alfonso González Bartolessis, Senior Localization Manager at Sinch Email and TranslaStars CEO, discusses these benefits in further detail.

How to Leverage Translation Technology to Close the Multilingual Support Gap

Entering and thriving in new markets is a comprehensive effort only possible by considering your website. Multilingual localization will play an essential role. After all, your website is still the most common way for audiences to learn more about your brand, and the way you present yourself here can make all the difference in building your brand.

As AI innovations increase speed and efficiency, they also transform the role of translators, project managers, and other language professionals. This transformation poses a crucial question for anyone in the industry: how do you navigate this new AI-driven landscape? To help you succeed, we’ve compiled four tips based on industry data and trends.

The Think Global Awards announced the winners of the sixth year of the global awards initiative on April 19, 2023. The awards program recognizes the global success of individuals and organizations, supported by Think Global Forum, an international hub to generate creative, insightful, and inspiring strategic thinking across global topics.

Globalization has recently opened up countless opportunities for progressive business organizations. Brands can pull from a broader talent pool, leverage a more comprehensive network, and market to more diverse demographics than ever before.

Event attendance is one of the most prominent measures of the success of the event and its overall performance. If you do not have people at your event, it will lower energy levels, decrease your budget, and prevent you from experiencing the benefits you had hoped for when you hosted the event in the first place.

Event marketing starts long before the event itself. To boost event attendance, try these key strategies to get people interested, share information, and encourage them to attend.

Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.