10 Marketing Tools To Enhance Your Success

Every company wants to know what is working and what isn't in their marketing campaigns, and finding accurate answers as to what works isn't easy. What’s more, even if you find a tool or two that can help you measure your campaign success, they won't tell you everything you need to know about how well your ads are performing or how you can leverage your data to optimize your marketing strategies. 

We've prepared this in-depth resource to share some little-known marketing analytics software that will give you an edge over the competition by helping you figure out what works and what doesn't when it comes to marketing campaigns. 

So let's kick off by understanding what marketing analytics tools are and why they're essential before discussing our top recommendations for 2022. 

Table of Contents

What Are Marketing Analytics Tools?

Marketing analytics tools are software applications designed to help marketers analyze their data and improve future campaigns. You can leverage these tools to track various aspects of online advertising, such as:

• Keywords - which keywords are driving traffic to your website

• Landing pages - which landing page converts best

• Ad copy - which ad copy performs best

• Landing page optimization - which elements on a landing page work best

• Conversion tracking - which conversion paths convert best

• Audience targeting - which audience segments perform best

• Content creation - which content types drive conversions

• Email marketing - which emails generate the highest response rates

• Social media - which social media channels drive the highest ROI

The list goes on and on, but the bottom line is that these tools allow you to gain deeper insights into your marketing efforts that would otherwise go unnoticed. 

The Importance of Marketing Analytics

Here are the top reasons every growth-focused marketer should consider investing in marketing analytics software:

• Better Targeted Ads & Landing Pages: When you use marketing analytics tools, you'll be able to identify exactly which parts of your site are converting best. That means you can then focus more resources and budget towards those areas. It also helps you avoid wasting time and money on ineffective ad copy and landing pages. 

• Improved Conversion Rate Optimization: If you're using marketing analytics tools to optimize your conversion rate, you'll get a clear picture of which elements on your site are driving the most sales. This allows you to improve your current strategy and create new ones based on your findings. 

• More Effective Content Creation: If you're creating content for your business, knowing which pieces generate the best results will enable you to make even better content. You'll know which topics resonate with your audience and which ones do not. 

• Increased Email Response Rates: Knowing which email messages are performing best will allow you to send out more targeted emails and increase your open rates. This will ultimately lead to higher click-through rates and increased revenue. 

• Higher Social Media Engagement Levels: By analyzing your social media engagement levels, you'll determine which posts are resonating best with your audience. This helps you create even more engaging content moving forward. 

Top Marketing Analytics Tools and Platforms for 2022

Let's look at ten marketing analytics tools and platforms that will give you an edge over the competition in your marketing campaigns.

1. Google Adwords Keyword Planner

Google Adwords is a free keyword research tool that allows you to see which keywords drive traffic to your website. It's excellent for narrowing down your keywords list to the ones that will add the most value to your marketing campaign. Once you've found your favorite keywords, you can add them to your marketing plan, save them for future reference, or share them with your team. 

2. Facebook Insights

Facebook Insights is a potent marketing analytics tool that gives you access to insights about your Facebook page. From your fans' demographics to their interests, from what they like to buy to where they live, you can find everything you need to ensure your ads reach your target market. In addition to tracking your performance across different devices, platforms, and countries, you can also analyze your campaigns by day, week, month, or year. 

3. Twitter Search API

Twitter Search API is one of the most popular ways to search for tweets related to a specific topic. The API makes it easy to pull in data from Twitter, including who tweeted, when they tweeted, and how often they tweet. With this information, you can identify trends and patterns in your industry. If you notice that people tweeting about your product come from certain cities, you might want to consider targeting them in your next advertising campaign.

4. Google Analytics

Google Analytics is a must-have tool for any online business owner. It provides detailed reports on your site's traffic, conversions, and other metrics. It also includes tools such as conversion tracking and remarketing that let you measure the effectiveness of your marketing efforts. 

5. MailChimp

MailChimp is a free email marketing tool that allows you to create beautiful newsletters and promote them through multiple channels. You can segment your contacts into lists, add images, links, videos, HTML snippets, and even insert interactive elements like quizzes and surveys. You can also easily customize your templates with drag-and-drop functionality. 

6. Marketo

Marketo is an all-in-one marketing suite that lets you build landing pages, track visitors, and convert website visitors into customers. The program comes with various prebuilt templates that make it easy to get started. If you need more customization options, you can upload your designs or hire a designer to do it for you. 

7. Salesforce

Salesforce is a cloud-based enterprise resource planning (ERP) system that integrates with many different applications within an organization. Instead of installing separate systems for accounting, human resources, inventory control, etc., you can access everything through Salesforce. In addition to its ERP capabilities, including customer relationship management (CRM), eCommerce, mobile apps, content management, and analytics. 

8. Adobe Omniture

Omniture is an online marketing tool that lets you analyze how people interact with your website. Through this analysis, you can learn about what works best on your site and where you could improve. For example, you might see that most of your traffic comes from Pinterest, but only a tiny percentage of those who buy products. You can invest time and money promoting your product on Pinterest with this knowledge. 

9. HubSpot

Hubspot is a top-rated marketing automation platform that allows you to create custom landing pages, blogs, social media posts, and other types of content. It has a visual editor that makes creating web pages quick and easy. You can also integrate your Google AdWords account, so you don't have to pay for ads separately. 

10. Google Trends

Google Trends is a search engine optimization tool that lets you determine if specific keywords are currently popular. You can use it to determine which topics are trending at any particular moment and determine whether they would be good ideas for your website.

Why Marketing Analytics Tools Matter

These marketing analytics tools will help you measure the success of your campaigns and optimize your efforts accordingly. Remember, there's no such thing as too much data when it comes to measuring the performance of your campaigns, instead, it's just a matter of keeping up with the latest trends and applying that information to your business.

If you'd like to explore more success measuring tools and actionable tips and share new ideas, we invite you to register your interest in joining the Think Global Forum.