Design thinking has become a major driving force for innovation across industries in recent years. With the market size for design thinking expected to nearly double in the next eight years, it has demonstrated significant benefits for scaling business—especially regarding global market expansion. In the promotional realm, integrating the concept of design thinking into marketing for international business can lead to more impactful and personalized campaigns designed to reach audiences more effectively. At the same time, however, leveraging design thinking for global growth is by no means automatic.

Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?

Artificial intelligence has enormously impacted how people acquire information. With generative AI, those capacities also include how people create and share information. The possibilities are almost wholly unlimited. But learning from generative AI's major early applications will prove essential to wielding it more effectively with every iteration. Explore the current state of generative AI, ongoing questions, and what's to come.

Staying on top of the changes in content marketing can make a huge difference in your ability to connect with customers and accomplish your marketing goals. Content remains vital in reaching out to potential customers, increasing awareness of your brand, and creating a sense of emotional connection. Here are six content marketing trends that may influence your marketing strategy.

Every company wants to know what is working and what isn't in their marketing campaigns, and finding accurate answers as to what works isn't easy. What’s more, even if you find a tool or two that can help you measure your campaign success, they won't tell you everything you need to know about how well your ads are performing.

Our introductory article outlined the ten essential marketing metrics used to measure your success. Now, it's time to get specific. This blog will focus more specifically on the metrics introduced during the introduction, explaining use cases and how you can leverage the data to improve your marketing efforts.