Online communities are a space where like-minded members can discuss an important topic, offer and receive advice, and express views and opinions. Yet, thriving online communities don't just happen. Without the right combination of engagement and moderation, your fledgling community could fall flat or even disrupt your forward movement and derail what you were hoping to accomplish.

Every company wants to know what is working and what isn't in their marketing campaigns, and finding accurate answers as to what works isn't easy. What’s more, even if you find a tool or two that can help you measure your campaign success, they won't tell you everything you need to know about how well your ads are performing.