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10 Essential Marketing Metrics to Measure Success

As any seasoned professional knows, marketing and sales tend to strike a balance between art and science. The right ad campaign, website design, or sales pitch requires significant creativity. At the same time, organizations in any industry still need to tangibly measure their success to justify and optimize the resources spent to promote the brand, products, and services.

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Why Should You Enter an Awards Program

As awards programs start to open up for applications, many business owners wonder if they should sign up. Is it worth submitting your business for those awards and honors? In some cases, you may wonder if it's practical or if those industry awards programs will generate the kind of interest you need for your business.

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