Localization is a robust process that involves adapting content, products, or services to suit a specific target market or audience's cultural, linguistic, and regional preferences. The benefits of localization can be far-reaching and impactful across various industries. Our latest Think Global Forum roundtable featuring Alfonso González Bartolessis, Senior Localization Manager at Sinch Email and TranslaStars CEO, discusses these benefits in further detail.

How to Leverage Translation Technology to Close the Multilingual Support Gap

Entering and thriving in new markets is a comprehensive effort only possible by considering your website. Multilingual localization will play an essential role. After all, your website is still the most common way for audiences to learn more about your brand, and the way you present yourself here can make all the difference in building your brand.

As AI innovations increase speed and efficiency, they also transform the role of translators, project managers, and other language professionals. This transformation poses a crucial question for anyone in the industry: how do you navigate this new AI-driven landscape? To help you succeed, we’ve compiled four tips based on industry data and trends.

The Think Global Awards announced the winners of the sixth year of the global awards initiative on April 19, 2023. The awards program recognizes the global success of individuals and organizations, supported by Think Global Forum, an international hub to generate creative, insightful, and inspiring strategic thinking across global topics.

As Senior Supply Chain Business Partner at Vistatec, Raquel del Álamo spoke about the Evolved Skillset of the Modern Vendor Manager at GALA 2023.

In this article, we will discuss the evolution of the Vendor Manager (VM) role, the main pillars of current VM responsibilities, and the VMs’ impact on each party involved: customers, LSPs, and vendors.

Globalization has recently opened up countless opportunities for progressive business organizations. Brands can pull from a broader talent pool, leverage a more comprehensive network, and market to more diverse demographics than ever before.

Event attendance is one of the most prominent measures of the success of the event and its overall performance. If you do not have people at your event, it will lower energy levels, decrease your budget, and prevent you from experiencing the benefits you had hoped for when you hosted the event in the first place.

Event marketing starts long before the event itself. To boost event attendance, try these key strategies to get people interested, share information, and encourage them to attend.

Think Global Awards is delighted to announce this year’s shortlisted entrants. The awards program has grown from strength to strength since its inception in 2018. For year six of the awards, the theme, “Making a Difference in a Globally Connected World,” was chosen to highlight how we are all connected worldwide.

Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.

The two concepts of localization and UX writing are clearly and closely related, and both aim to make the experience for your audience as natural as possible. Should UX writers and localization experts be part of the same team?

The answer is more complex than you might think, and there are compelling arguments to be made for each side of the equation. Below, we will discuss both sides in more detail, including situations where combining or separating your UX writing and localization teams might make the most sense.

There is no denying that videos can play a decisive role in building your brand and promoting your products. What happens if you share your video with a new audience but it simply falls flat?

Investigating the reason for this leads to the cultural subtleties that differentiate audiences from one another. Marketers entering a new market, whether in a new country or simply within a different cultural subculture on their home turf, must ensure that the messaging adjusts to that audience. That is true anywhere, but it might be most evident in the video realm.

Think Global Forum Ambassadors include Patrick Kelly, Thomas Murray, Phil Ritchie, and Unn Villius. These ambassadors help to provide opening addresses for Think Global Forum events and serve as representatives to promote Think Global Forum worldwide.

Business, particularly online business, is global. To not serve an international market is to fall behind your competition. Most companies recognize this and want to do everything they can to reach as large an audience as possible. This certainly means making sure that all multimedia and marketing content is available to prospective customers in their native tongue.

Since their introduction around 2010, NFTs have been steadily gaining credibility and popularity as valuable assets in the digital world. In March 2021, they grabbed the world's attention when the digital painting "Everydays: The First 5000 Days" was sold for $69 million at Christie’s — as an NFT.

Though NFTs are still relatively new, they offer exciting possibilities for individuals and business organizations. The following information will discuss what an NFT is, how they create value, and how businesses can leverage them for increased growth.

The main theme of the Think Global Forum Berlin event was “Perspectives in Global Leadership.” The Berlin-based event took place on November 8, 2022, and was an insightful forum featuring senior executives from many global organizations and industry-leading speakers.

Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel.

Blockchain is something that seemingly everyone is talking about these days. You hear about it everywhere, from the Wall Street Journal to casual conversations between everyday people. Yet, even though blockchain is frequently discussed, most do not fully understand its impact and power. One area that many of us could stand to gain more information about is how blockchain will benefit businesses in terms of global growth. Today, we will look carefully at how blockchain can aid companies in globalization.

Vistatec’s Teresa Lawless and María Jésus de Arriba Díaz will be attending the tcworld Conference in Stuttgart, Germany in November (From Terminology and Software Documentation to User Experience and Virtual Reality). The tcworld Conference brings together participants, speakers, students, and exhibitors in "technical communication" from all over the world to the largest industry meeting place. The event will take place from November 8-10, 2022. This is tekom Europe’s first in-person event since 2019.