Every company wants to know what is working and what isn't in their marketing campaigns, and finding accurate answers as to what works isn't easy. What’s more, even if you find a tool or two that can help you measure your campaign success, they won't tell you everything you need to know about how well your ads are performing.

Hybrid events are no longer new. Even as physical events are set to resume on a more predictable schedule in the coming year, hybrid events have taken their place in the digital world

Our introductory article outlined the ten essential marketing metrics used to measure your success. Now, it's time to get specific. This blog will focus more specifically on the metrics introduced during the introduction, explaining use cases and how you can leverage the data to improve your marketing efforts.

Think Global Awards have announced the shortlist for year five of the awards. We now take the opportunity to explore each of the entries who have successfully made the shortlist.

As any seasoned professional knows, marketing and sales tend to strike a balance between art and science. The right ad campaign, website design, or sales pitch requires significant creativity. At the same time, organizations in any industry still need to tangibly measure their success to justify and optimize the resources spent to promote the brand, products, and services.

Hybrid events could be a long-term solution to eliminate many barriers and boost attendance regardless of the future of COVID 19 and pandemic restrictions. Yet, most business leaders need to learn more about the practice before making an informed decision.

Innovation is a catch-all term for many different types of innovation. This includes disruptive innovation, breakthrough innovation, and traditional research. Understanding these different kinds of innovation can help you think about how your organization can use innovation to pivot in the future.

Events are essential for any business, regardless of industry or size. These events provide platforms to establish connections with potential clients and foster relationships with existing ones. However, the question remains: How should businesses organize these events? Virtual, physical, or hybrid? Which approach is ideal for your company?

The term innovation has become somewhat of a buzzword in global business. It is used to describe new ways of thinking, technological advancements, and scientific discoveries. There are countless, varying, and often vague definitions for the word innovation on the web today.

As awards programs start to open up for applications, many business owners wonder if they should sign up. Is it worth submitting your business for those awards and honors? In some cases, you may wonder if it's practical or if those industry awards programs will generate the kind of interest you need for your business.

We are delighted to introduce the additional judges for the Think Global Awards 2022.

Each of the judges brings a high level of experience in their chosen sectors. We are looking forward to all our judges assisting with year five of the Think Global Awards.

We are thrilled to be joined by an impressive and diverse group of judges for the 2022 Think Global Awards.  In this, the first of two articles, we will be taking a closer look at the first six judges in a little more detail.

The Think Global Forum is pleased to announce a new panel of judges for the Think Global Awards 2022. The new judging panel will review and score the submissions currently being received for the 16 awards categories.

​​Artificial Intelligence is in no doubt revolutionizing the health care sector. Investment in AI by major health care organizations has drastically grown in the last two years.

The Think Global Awards goes live for the fifth year of the international awards. The Think Global Awards 2022 is open for entries from September 1 - November 30, 2021. There are 16 unique categories available to enter. The awards are free to enter!

Much has been made about how the COVID-19 pandemic has forever altered the workplace. From remote teams to flexible hours, companies have discovered that they can be as productive—if not more so—outside the traditional workweek.

This year, we wish to use the awards as an opportunity to acknowledge the individuals and companies who have successfully navigated the economic and social uncertainty brought about by the Covid-19 pandemic and the re-imagining of culture.

Are you interested in meeting the team behind the Think Global Forum? Today we are speaking with Jordan Knights, Director of Technical Marketing.

We now focus on the remaining winners from the Think Global Awards 2021 to learn more about these incredible organizations and what drives them to achieve.

Shane Patrick Ryan is an American-Irish swimmer who competes internationally for Ireland. With a name like that, it probably comes as no surprise that Shane's father Thomas is from Ireland, from Portarlington in County Laois, to be precise.