The Think Global Forum convened its latest roundtable to discuss a pivotal topic: The Global Marketing Revolution. The event featured an impactful keynote by Leslie Zane, CEO and Founder of Triggers®, and a thought-provoking panel discussion, which examined the intersections of branding, behavioral science, and technology in today’s marketplace.

If 2023 was the year of AI discovery, 2024 is the year AI is being put to work. The latest McKinsey Global Survey on AI revealed that 65% of respondents—nearly double the number reported just ten months earlier—regularly use generative AI. Artificial intelligence offers potential improvements in various business areas, including increased efficiency through reduced manual tasks and enhanced data-driven decision-making. AI can also improve the customer experience by providing enhanced personalization and accessible services outside business hours.

As businesses increasingly use AI, integrating aspects of generative AI across sectors highlights a transformative shift in operational strategies. Localization professionals, who adapt content to fit cultural and linguistic contexts, face unique challenges and opportunities in this evolving landscape. Let's explore the pivotal role of data in powering AI-driven localization processes and outline several strategic approaches for effectively leveraging this technology.

The age of artificial intelligence is here. The global market, already valued at around $200 billion today, is expected to grow by a 13x multiplier over the next seven years. Within that environment, adaptability has become vital. AI, as we know it currently, can only partially replace humans' work. It can, however, nudge us to think about that work in new and innovative ways. Learn how to master skills to complement an increasingly competent suite of AI tools.

Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

Artificial intelligence has enormously impacted how people acquire information. With generative AI, those capacities also include how people create and share information. The possibilities are almost wholly unlimited. But learning from generative AI's major early applications will prove essential to wielding it more effectively with every iteration. Explore the current state of generative AI, ongoing questions, and what's to come.

The third event in Think Global Forum's AI Roundtable series extensively explored how artificial intelligence is reshaping the field of language professionals. This in-depth discussion gathered experts from diverse backgrounds, with Arle Lommel of CSA Research as our keynote presenter, to dissect the multifaceted impact of AI in language services, offering a panoramic view of its current influence and future potential.

Staying on top of the changes in content marketing can make a huge difference in your ability to connect with customers and accomplish your marketing goals. Content remains vital in reaching out to potential customers, increasing awareness of your brand, and creating a sense of emotional connection. Here are six content marketing trends that may influence your marketing strategy.

Artificial intelligence (AI) and localization are intersecting to redefine the boundaries of communication and technology. The Think Global Forum AI Roundtable series brings together experts in the field to share insights and innovation in this area. For those keen to stay ahead of the curve in AI and localization, the learnings from this event are valuable.

Artificial Intelligence (AI) is undoubtedly a transformative power in content creation and localization, and this was the focal point of the recent Think Global Forum Roundtable discussion titled 'AI Changing The Face Of Content.' Phil Ritchie, CTO of Vistatec, was joined at the Roundtable by Simon Hodgkins, Founder of Think Global Forum; María Roa, Communications Director of Think Global Forum; Bruno Herrmann, Executive Advisor and Strategic Consultant; and Tom Doerr, Founder and CEO of Machina Marketing. Find out more about the main takeaways here.

AI continues to change the shape of the world. It's streamlining many processes and making it easier to handle potentially repetitive tasks. When it comes to localization, AI has many crucial benefits. At the same time, however, using AI rather than humans to handle your localization can offer some drawbacks. Whether you're trying to translate content into a different language or ensure that your content focuses on the needs of your entire audience, AI may need more time to be ready to work alone.

As AI innovations increase speed and efficiency, they also transform the role of translators, project managers, and other language professionals. This transformation poses a crucial question for anyone in the industry: how do you navigate this new AI-driven landscape? To help you succeed, we’ve compiled four tips based on industry data and trends.

​​Artificial Intelligence is in no doubt revolutionizing the health care sector. Investment in AI by major health care organizations has drastically grown in the last two years.