Think Global Forum hosted a roundtable with guest Dr. Simon Moore, CEO at Innovation Bubble and Chartered Psychologist, on September 7, 2022.

Overview:

Dr. Moore spoke about how understanding the subconscious needs of your customer supercharges your brand communications.

He also spoke about how financial decision-making biases derail your product and brand engagement and why emotions outplay facts in financial planning/decision-making.

Dr. Moore was joined at the roundtable by:

• Emily Chang, CEO at McCann Worldgroup China, ex-Starbucks, Apple, P&G, and IHG. Director P&G 11+ years. Joined Apple in 2011 to establish the face of the brand in China. Joined IHG as CCO. $2.7B revenues

• Minter Dial, a former executive at L’Oréal, is a Professional speaker and consultant on branding, leadership, and transformation. Author and filmmaker, NED/ board member at SBT Human(s) Matter and the ECV School in France

• Valerie Brown. Val works with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Working with brands like Hard Rock Cafe, City Winery, Nashville's Country Music Hall of Fame, MTV, Liverpool's Cavern Club, and others.

• Simon Hodgkins, Founder, Think Global Forum.

• María Roa, Communication Director, Think Global Forum.