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Think Global Forum Roundtable - The Global Marketing Revolution

Overview:

Think Global Forum will host a roundtable with guest Leslie Zane - CEO and Founder at Triggers®, on November 21, 2024, from 4 PM (GMT) | 5 PM (CET) | 8 AM (PST).

Join us for a roundtable discussion to explore the role of branding in an AI-driven world.

During this session, Leslie will discuss:

  • The Power of Instinct: Bypassing the conscious mind to reach people’s instinctive mind, which drives 95% of decision-making.

  • The Brand Connectome®: How a brand can build a large network of positive associations to become the automatic choice more rapidly.

  • Rethinking Emotional Advertising: Why “sticky” assets such as Distinctive Brand Triggers® drive choice but emotions, which are fleeting, do not.

  • The Age of Instinct: Insights about how AI and behavioral science will impact the future of marketing and how to ensure you’re not left behind.

Other topics will include:

  • Platforms like Temu, Shein, and TikTok are soaring in popularity. How can brands keep up and connect with their audiences through this massive shift?

  • Leslie Zane, CEO and Founder at Triggers®

  • Elliott Rayner, Director Marketing & Growth, OWOW

  • María Roa, Communication Director, Think Global Forum

  • Simon Hodgkins, Founder, Think Global Forum


 
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Think Global Forum Roundtable - The Global Impact of Pop Culture