Think Global Forum hosted a roundtable with guest Leslie Zane - CEO and Founder at Triggers®, on November 21, 2024.
In the roundtable discussion, we explored the role of branding in an AI-driven world.
During this session, Leslie discussed:
The Power of Instinct: Bypassing the conscious mind to reach people’s instinctive mind, which drives 95% of decision-making.
The Brand Connectome®: How a brand can build a large network of positive associations to become the automatic choice more rapidly.
Rethinking Emotional Advertising: Why “sticky” assets such as Distinctive Brand Triggers® drive choice but emotions, which are fleeting, do not.
The Age of Instinct: Insights about how AI and behavioral science will impact the future of marketing and how to ensure you’re not left behind.
Other topics also included:
Platforms like Temu, Shein, and TikTok are soaring in popularity. How can brands keep up and connect with their audiences through this massive shift?
Leslie Zane, CEO and Founder at Triggers®
Elliott Rayner, Director Marketing & Growth, OWOW
Priscilla Gravenhorst, Chief of Staff, PG Consulting
María Roa, Communication Director, Think Global Forum
Simon Hodgkins, Founder, Think Global Forum