More companies are using AI in localization, but AI isn’t enough. See how combining AI and human expertise yields the best results for multi-language content.

Adopting sustainable practices makes your business stronger. Learn how sustainability improves customer trust, reduces costs, and protects the planet.

Develop culturally relevant marketing strategies that welcome new audiences rather than accidentally ostracize them. Incorporate these ten techniques for success.

The Think Global Forum convened its latest roundtable to discuss a pivotal topic: The Global Marketing Revolution. The event featured an impactful keynote by Leslie Zane, CEO and Founder of Triggers®, and a thought-provoking panel discussion, which examined the intersections of branding, behavioral science, and technology in today’s marketplace.

Design thinking has become a major driving force for innovation across industries in recent years. With the market size for design thinking expected to nearly double in the next eight years, it has demonstrated significant benefits for scaling business—especially regarding global market expansion. In the promotional realm, integrating the concept of design thinking into marketing for international business can lead to more impactful and personalized campaigns designed to reach audiences more effectively. At the same time, however, leveraging design thinking for global growth is by no means automatic.

If 2023 was the year of AI discovery, 2024 is the year AI is being put to work. The latest McKinsey Global Survey on AI revealed that 65% of respondents—nearly double the number reported just ten months earlier—regularly use generative AI. Artificial intelligence offers potential improvements in various business areas, including increased efficiency through reduced manual tasks and enhanced data-driven decision-making. AI can also improve the customer experience by providing enhanced personalization and accessible services outside business hours.