There is no denying that videos can play a decisive role in building your brand and promoting your products. What happens if you share your video with a new audience but it simply falls flat?

Investigating the reason for this leads to the cultural subtleties that differentiate audiences from one another. Marketers entering a new market, whether in a new country or simply within a different cultural subculture on their home turf, must ensure that the messaging adjusts to that audience. That is true anywhere, but it might be most evident in the video realm.

How can you leverage video to expand your audience and engage with users on a deeper level? In this article, we'll discuss the different types of video content marketing, why you should invest in them, and how you can use them to grow your brand.