To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?

AI continues to change the shape of the world. It's streamlining many processes and making it easier to handle potentially repetitive tasks. When it comes to localization, AI has many crucial benefits. At the same time, however, using AI rather than humans to handle your localization can offer some drawbacks. Whether you're trying to translate content into a different language or ensure that your content focuses on the needs of your entire audience, AI may need more time to be ready to work alone.

Localization is a robust process that involves adapting content, products, or services to suit a specific target market or audience's cultural, linguistic, and regional preferences. The benefits of localization can be far-reaching and impactful across various industries. Our latest Think Global Forum roundtable featuring Alfonso González Bartolessis, Senior Localization Manager at Sinch Email and TranslaStars CEO, discusses these benefits in further detail.

How to Leverage Translation Technology to Close the Multilingual Support Gap

Entering and thriving in new markets is a comprehensive effort only possible by considering your website. Multilingual localization will play an essential role. After all, your website is still the most common way for audiences to learn more about your brand, and the way you present yourself here can make all the difference in building your brand.

The two concepts of localization and UX writing are clearly and closely related, and both aim to make the experience for your audience as natural as possible. Should UX writers and localization experts be part of the same team?

The answer is more complex than you might think, and there are compelling arguments to be made for each side of the equation. Below, we will discuss both sides in more detail, including situations where combining or separating your UX writing and localization teams might make the most sense.

There is no denying that videos can play a decisive role in building your brand and promoting your products. What happens if you share your video with a new audience but it simply falls flat?

Investigating the reason for this leads to the cultural subtleties that differentiate audiences from one another. Marketers entering a new market, whether in a new country or simply within a different cultural subculture on their home turf, must ensure that the messaging adjusts to that audience. That is true anywhere, but it might be most evident in the video realm.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.