Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.

How can you leverage video to expand your audience and engage with users on a deeper level? In this article, we'll discuss the different types of video content marketing, why you should invest in them, and how you can use them to grow your brand.

Looking to easily grow your audience? Part of the appeal of social audio is the fact that virtually anyone can become a creator if they want to. They only need to have at least a small following and a willingness to put themselves out there for their fans. Audio is even more attractive for this purpose because it is seen as being easier to produce for the masses.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.