Artificial Intelligence (AI) is undoubtedly a transformative power in content creation and localization, and this was the focal point of the recent Think Global Forum Roundtable discussion titled 'AI Changing The Face Of Content.' Phil Ritchie, CTO of Vistatec, was joined at the Roundtable by Simon Hodgkins, Founder of Think Global Forum; María Roa, Communications Director of Think Global Forum; Bruno Herrmann, Executive Advisor and Strategic Consultant; and Tom Doerr, Founder and CEO of Machina Marketing. Find out more about the main takeaways here.

Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.