Design Thinking for Global Growth: A Strategic Catalyst for Market Expansion

Design thinking has become a major driving force for innovation across industries in recent years. With the market size for design thinking expected to nearly double in the next eight years, it has demonstrated significant benefits for scaling business—especially regarding global market expansion. In the promotional realm, integrating the concept of design thinking into marketing for international business can lead to more impactful and personalized campaigns designed to reach audiences more effectively. At the same time, however, leveraging design thinking for global growth is by no means automatic.