Design thinking has become a major driving force for innovation across industries in recent years. With the market size for design thinking expected to nearly double in the next eight years, it has demonstrated significant benefits for scaling business—especially regarding global market expansion. In the promotional realm, integrating the concept of design thinking into marketing for international business can lead to more impactful and personalized campaigns designed to reach audiences more effectively. At the same time, however, leveraging design thinking for global growth is by no means automatic.

If 2023 was the year of AI discovery, 2024 is the year AI is being put to work. The latest McKinsey Global Survey on AI revealed that 65% of respondents—nearly double the number reported just ten months earlier—regularly use generative AI. Artificial intelligence offers potential improvements in various business areas, including increased efficiency through reduced manual tasks and enhanced data-driven decision-making. AI can also improve the customer experience by providing enhanced personalization and accessible services outside business hours.

The Think Global Forum hosted an insightful roundtable titled "The Global Impact of Pop Culture." This event brought together thought leaders and experts to discuss the profound impact of pop culture on society, business, and global communication. The engaging session featured Michele Smith, CEO of the Museum of Pop Culture (MoPoPp); Dr. Barnaby Taylor, Senior Lecturer at Dublin Business School; and María Roa, Communications Director at Think Global Forum, all moderated by Simon Hodgkins, Founder of Think Global Forum.

In an increasingly interconnected world, building a meaningful global community is essential. As borders become more porous and technology connects people from different corners of the globe, fostering a sense of unity and collaboration is crucial. This article explores the significance of building a meaningful global community, highlighting its potential benefits for individuals, societies, and the world.

Operating on a global scale not only involves speaking a foreign language but also means familiarizing yourself with the cultures of a given region. This article will take a comprehensive look at the cultural differences when expanding internationally.

Start captivating your target market through storytelling as it makes emotional connections which helps convert your potential customers. Storytelling is essential to a business's lead generation. As soon as it gets to your readers, it penetrates their entire being and bypasses every obstacle that may otherwise hinder them from becoming loyal customers.

In this article, we'll discuss what UX is, how it differs from UI, and how the design of your systems and sites plays a crucial role in achieving UX goals.

Turning yourself into a global business does not mean simply applying the same methods to different audiences. Several nuances, from cultural differences to unique business environments, become crucial considerations for business leaders looking to international markets as a source of business growth.

Our introductory article outlined the ten essential marketing metrics used to measure your success. Now, it's time to get specific. This blog will focus more specifically on the metrics introduced during the introduction, explaining use cases and how you can leverage the data to improve your marketing efforts.

Events are essential for any business, regardless of industry or size. These events provide platforms to establish connections with potential clients and foster relationships with existing ones. However, the question remains: How should businesses organize these events? Virtual, physical, or hybrid? Which approach is ideal for your company?

The term innovation has become somewhat of a buzzword in global business. It is used to describe new ways of thinking, technological advancements, and scientific discoveries. There are countless, varying, and often vague definitions for the word innovation on the web today.