Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?

Artificial intelligence has enormously impacted how people acquire information. With generative AI, those capacities also include how people create and share information. The possibilities are almost wholly unlimited. But learning from generative AI's major early applications will prove essential to wielding it more effectively with every iteration. Explore the current state of generative AI, ongoing questions, and what's to come.

The third event in Think Global Forum's AI Roundtable series extensively explored how artificial intelligence is reshaping the field of language professionals. This in-depth discussion gathered experts from diverse backgrounds, with Arle Lommel of CSA Research as our keynote presenter, to dissect the multifaceted impact of AI in language services, offering a panoramic view of its current influence and future potential.

Staying on top of the changes in content marketing can make a huge difference in your ability to connect with customers and accomplish your marketing goals. Content remains vital in reaching out to potential customers, increasing awareness of your brand, and creating a sense of emotional connection. Here are six content marketing trends that may influence your marketing strategy.

Artificial intelligence (AI) and localization are intersecting to redefine the boundaries of communication and technology. The Think Global Forum AI Roundtable series brings together experts in the field to share insights and innovation in this area. For those keen to stay ahead of the curve in AI and localization, the learnings from this event are valuable.