How to Build Consistent Customer Experience Across a Global Brand

At first glance, global expansion seems more accessible than ever—and in some ways, it is. You can reach as many countries as you wish with mobile apps, websites, digital ads, and blog posts. However, your international expansion efforts can quickly fall flat if you fail to provide all customers with an equally enjoyable experience. Customer experience (CX) is more than interest in a new product or even the act of making a purchase. It includes every interaction a customer has with your brand, and pleasing customers throughout the entire journey is more important than ever before.